Yesterday, Che Guevara, Gandhi, Comandante Marcos. Political icons.

Today, brands without political messages.

Is marketing to blame or our feeling of disempowerment?

Or the icon. He or she is there to do the job for us: no need to get out of our comfort and ignorance.

But if political messages are not being shared and understood, the emptiness of brands prevail.

Octavio Paz “The revolutionary is always radical, he does not long to correct abuses, but the uses themselves”

Le mirroir


It is always hard to discern what you see from its symbol.

A lake. What you see. The beauty of nature, the power of light, the repetition of every day. What it represents.

You love someone. Or what they represent for you?

You hate someone or the link you make between their actions and your greatest fears?