On politics and negativity

Why should we care about politics when the analysis is so bleak? Why should we act collectively when messages are so negative and results so low?

“You only have to say what you have in front of your eyes and not to elude the conclusion” Invisible committee.

A critical look gives reasons for action. And an historical look reveals that each act of destruction calls for an act of creation.





Yesterday, Che Guevara, Gandhi, Comandante Marcos. Political icons.

Today, brands without political messages.

Is marketing to blame or our feeling of disempowerment?

Or the icon. He or she is there to do the job for us: no need to get out of our comfort and ignorance.

But if political messages are not being shared and understood, the emptiness of brands prevail.

Octavio Paz “The revolutionary is always radical, he does not long to correct abuses, but the uses themselves”

Human Rights


Arundhati Roy “The transformation of the idea of justice into the industry of human rights”

A human right – my right as a human

Justice – what I do not have but you have whereas we should all have it

Justice is all encompassing.

Cooperations govern. They have a political project and they are winning.

We need to fight back for justice. Not just for my rights but our right for justice.


Do you resist to break yourself free or to regain respect for human values?

If you do not resist, do you accept?

Resistance is the art of asking questions, of questioning boundaries; a process of creation, against the forces of destruction.